…is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster the following four tenets:
First: The development of acquaintance as an opportunity for service;
Second: High ethical standards in business and the professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society;
Third: The application of the ideal of service by every Rotarian to personal, business and community life;
Fourth: The advancement of international understanding, good will and peace through a world fellowship of business and professional people united in the ideal of service.